A single vertical fold down the middle creates 4 printed pages. Ideal for menus, orders of service and direct mail pieces.
Gate fold leaflets make great corporate brochures. Two folds create side panels which open up like doors (or gates) to showcase content in the centre panel.
Vertical parallel folds create panels that are folded inwards towards the centre. This is a popular folding style for tri-fold leaflets (where two folds divide the sheet into 3 equal panels to create 6 printed pages). Roll folded leaflets make great mini-brochures and newsletters.
As the name suggests, the sheet is folded twice in parallel folds to create 6 printed pages that open in a ‘Z’ shape. A single Z fold is a popular folding style for tri-fold leaflets and is perfect for DL sized direct mail.
This is a simple half fold that is then folded in half again. The horizontal fold comes first and then we fold it vertically, creating two creases across the page, hence ‘Cross Fold’.
To achieve a crisp, clean fold on paper weights of 170gsm and above, we always crease along the fold line before-hand.
115gsm to 150gsm are the most popular weights for folded leaflets.
Keep paper weight low for compact, lightweight leaflets to be used in dispensers, mailshots or door drop campaigns.