VERSATILE LEAFLET PRINTING WITH MULTIPLE FINISHING OPTIONS
Leaflets are a great way to follow up on initial contact or just spread the word about your business. They’re able to succinctly frame your key business messages and make them easy to digest. We provide a bespoke service that allows you to create tailored and on-brand printed marketing collateral combined with eye-catching folding styles for a touch of finesse. Additionally, folded leaflets offer a great return on investment as they’re significantly cheaper than other forms of advertising such as TV, radio and newspaper. Our folded leaflet printing offers the five most popular folded leaflets:
Half fold leaflets: A single vertical fold down the middle creates 4 printed pages. Ideal for menus, orders of service and direct mail pieces. DL and A5 leaflet printing are among the most popular size choices but we also offer A4, A6 and 210x210mm. Half-fold leaflets are also ideal for displaying large or multiple images (ideal for clothing and car catalogues), as well as bite-size information and eye-catching headings.
Roll fold leaflets: Also known as tri-fold leaflets, these vertical parallel folds create panels that are folded inwards towards the centre. This is a popular folding style for tri-fold leaflets (where two folds divide the sheet into 3 equal panels to create 6 printed pages). Roll folded leaflets make great mini-brochures and newsletters. Ideal for: Sleek, compact design elements make for easy reading, displaying statistics, infographics and image-based information.
Gatefold leaflets: Gatefold leaflets make great corporate brochures. Two folds create side panels which open up like doors (or gates) to showcase content in the centre panel. The gatefold leaflet is one of the more creative designs, allowing you to spread your front cover design over two pages. For example, you could create an intriguing question on the front cover and then lead the customer to the punchline when they open to the centre page. These leaflets are ideal for displaying an intriguing question or image to entice customers to open it as there is ample space for displaying information, imagery, interesting and flexible design elements allow for creative freedom. For a better understanding of our gatefold leaflets, watch the video demonstrations linked below.
Z fold/ Concertina fold leaflets: As the name suggests, the sheet is folded twice in parallel folds to create six printed pages that open in a ‘Z’ shape. These leaflets are also known as “accordion” and “concertina” folds. Z-fold leaflets benefit from having between six and twelve pages to fill with content, information and imagery. You can dedicate the first page to your business’ title, message or head image and the rest can be used to divide up information whichever way you choose. A single Z fold is a popular folding style for tri-fold leaflets and is perfect for DL sized direct mail. Z fold leaflets are ideal for displaying a wide range of information and for display purposes as they are easily propped up. We would advise dedicating the front page to your business name, image or a call to action.
Cross fold leaflets: Also known as a “map” leaflet, the cross fold is a simple half fold that is then folded in half again. The horizontal fold comes first and then we fold it vertically, creating two creases across the page, hence ‘cross fold’. The cross fold is better suited to larger leaflets, as it’s able to display a large image inside. This image could be anything, a map, detailed infographic, product picture or tourist directory. Ideal for: Displaying a large image detailing your business’ main selling point Fantastic for tourism-based businesses (maps, guides and travel information).
Additional information: Commonly used paper weights for standard printed leaflets are between 115gsm to 150gsm. Relatively lightweight and compact when folded, they’re ideal for leaflet dispensers and keeping any postage costs low for mail-out leaflet campaigns. The experience a leaflet offers, as the reader unfolds each leaflet provides greater engagement over a booklet, especially when your leaflet is combined with eye-catching print finishes and heavier stock, making leaflets one of our most popular products.