7 ways to use folders – and 5 tips to make sure they look right
Folders are under-rated
If you want to increase the perceived value of any printed information you are producing, then the easiest way
is to use a folder. As soon as you see a smartly designed and printed folder, there is a belief that there must be
something important inside.
Folders also change the way that you think about and engage with the information. When someone picks a folder up there is an extra weight compared to holding just the contents, which the brain associates this with a higher value.
In addition, a user has to take the contents out of the folder. This increases the amount of handling of your print that they have to carry out. The more people touch printed items, the more they engage with them. In fact, 65% of people say that they give their full attention to direct mail compared to 35% for email. On a practical level, this also means that the recipient is more likely to see the contents compared to just picking up a pile of papers or a brochure.
Here are 7 times when personalised presentation folders can add value to your information:
As you can see, there are plenty of times when a branded folder adds real value to the way you present information. However, it is important to design your folder correctly to make the right impact as well as to make sure you use them efficiently.
Here are five tips to create the best possible folder:
Understand the artwork template
Don’t worry if you are unsure about how to design your custom folders. We have a full range of FREE Folder Templates available on our website. Do make sure that you let your designer know about these templates as it will save you the cost of getting them to design you one. We die-cut our bespoke folders to match these templates, so it is vital that your artwork matches them.
Remember how under-rated they are? This is your chance to add value to your information and impress your prospects and clients.