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How to gain and keep customer attention with good quality print marketing

Have you got a case of out of sight, out of mind?


Well-designed print marketing can effectively break through the digital noise and grab your customers’ attention.


Some basic touchpoints could include:


  • Business Cards: Shape, size, finish, design and format grab people’s attention and all make for a great talking point that can help build relationships if done well. It is usually one of the first tangible touchpoints with your business so spend the time and effort to make it a good one.
  • Invitations: Having a grand opening or special occasion? Send out printed invitations and make people feel they are personally invited to your ‘do’. An email invitation just doesn’t hit the right mark for a special occasion.
  • Postcards: Whether for direct mail purposes or periodic sales vouchers, postcards can bring in a surprising amount of business.
  • Menus of Services or Products: Printed on high-quality paper with excellent design and copy, these types of marketing products add personality to your business and offerings.

  • Following up with the customer (especially your top customers) can increase retention and build loyalty, as they are typically 5x more profitable than a new conversion. Instead of following the crowd and emailing your clients and prospects, you could consider a few well-timed mailings to keep them engaged instead:


  • Thank You Cards: Sending out a card thanking them for their purchase and providing a time-limited offer on their next purchase makes customers feel appreciated and welcome.

  • Birthday Cards: Birthdays are meant to be celebrated with people you care about, if you care about your customers then why not send them a little special something on their special day. It will help get your customers engaged while providing them with an incentive to shop with you, or at the very least, have some ‘good feelings’ about you and your business.

  • Seasonal Postcards: Dare we mention the C word this early in the year…with the run-up to such an event, your seasonal emails and adverts will be white noise to your customers. So why not consider seasonal postcards with loyalty discounts on relevant seasonal items if appropriate, putting your brand alongside the Christmas cards instead of in amongst the mass of emails in anyone's inbox will give it the best chance of getting seen.

  • Referral Cards: Create loyalty and more business by sending out referral cards to encourage your customers to spread the word. You could also offer a discount to both the existing customer and the new customer that they bring in.

  • Stickers: Put your logo, tag line or a branded and relevant inspirational quote on a sticker to put on cars, computers, water bottles – the list is endless.

  • Custom Magazines: Engage your audience through a fully customised publication that builds your brand, educates your community and grows profitable volume for key service or product lines. When done correctly, it can be strong enough to stand on its own or complement your existing collateral.

  • Smart marketers will tell you the relationship doesn’t end when the sale is made, customer retention is a key part of a successful marketing plan. The printed word is still perceived as more credible to many people because it echoes the old adage, “If someone invested enough to print and mail this, it must be important.”


    So although online content marketing is here to stay, just don’t forget that print will still play an important role in your overall content marketing mix.


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