Have you got a case of out of sight, out of mind?
Well-designed print marketing can effectively break through the digital noise and grab your customers’ attention.
Some basic touchpoints could include:
Following up with the customer (especially your top customers) can increase retention and build loyalty, as they are typically 5x more profitable than a new conversion. Instead of following the crowd and emailing your clients and prospects, you could consider a few well-timed mailings to keep them engaged instead:
Smart marketers will tell you the relationship doesn’t end when the sale is made, customer retention is a key part of a successful marketing plan. The printed word is still perceived as more credible to many people because it echoes the old adage, “If someone invested enough to print and mail this, it must be important.”
So although online content marketing is here to stay, just don’t forget that print will still play an important role in your overall content marketing mix.
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